Kendrick Lamar Speaks On Visual Concept Behind "Poetic Justice"

In an interview with Miss Info, Kendrick Lamar speaks on the concept behind the visual for his new single “Poetic Justice,” particularly on surprising fans with the unexpected and why he opted on switching the lead female interest. I really respect his reasoning on going against the grain and setting a “darker tone” for the visual, because the statement about the industry being color blind is absolutely true. Yet, another reason why my respect for him as an artist is heightened quite frequently. Watch the interview below.

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